This brand identity project for Fedrigoni highlights an expansive collection of editorial design books and packaging, focusing on paper craftsmanship and print production. The collateral leverages bold typography and a saturated color palette of pinks, purples, and reds to showcase various paper stocks.
Executed with a clean, minimalist aesthetic, the project utilizes precise emboss and deboss techniques to emphasize the tactile quality of the materials. Graphic design work by TM anchors the visual system, which features structured editorial layouts and studio-lit photography that highlights the distinct textures of the paper range, including Freelife, Ispira, Materica, Sirio Color, and Woodstock stocks.
