Fedrigoni

Dec 2020

Graphic Thought Facility developed the brand identity and packaging design for Fedrigoni, centering on the paper manufacturer’s extensive collection of premium stocks. The project utilizes a minimalist visual language, anchored by bold, clean typography and high-contrast layouts. The physical collateral includes a series of structured, matte-black swatch boxes and sample books. These volumes, which house a wide spectrum of paper hues and finishes, emphasize a tactile quality through subtle emboss and deboss techniques. Clean, directional studio lighting is used throughout the presentation to highlight the precise craftsmanship of the publications and the varying textures of the paper samples.

Horizontal, Commercial, Clean, Minimalist

Black Seamless