Fedrigoni
Brand Identity
Brand
ProjectBrand Identity
Date
Dec 2020
Description
Graphic Thought Facility developed the brand identity and packaging design for Fedrigoni, centering on a series of paper swatch boxes and specimen books. The project emphasizes a clean, minimalist design language, utilizing bold typography and structured layouts to showcase the paper manufacturer's diverse range of stocks. The physical collateral features matte-finished black boxes and books that prioritize tactile quality, with circular cutouts and layered construction revealing vibrant paper samples. Executed with a focus on typography and emboss & deboss techniques, the design highlights the functional craftsmanship inherent in the specimen collection.
Style
Horizontal, Commercial, Clean, Minimalist
Color
Jet Black
Background
Black Seamless
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