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Fedrigoni

Brand Identity
Date

Dec 2020

Description

Fedrigoni explores the intersection of material science and editorial craft in this extensive brand identity project. The work centres on a series of publications that demonstrate the versatility of specialized paper stocks, utilizing clean, minimalist layouts to emphasize tactile quality and print precision. Featuring typography-led designs and vibrant gradient covers, the collection leans into a minimalist aesthetic across a range of commercial applications. The execution relies on techniques like embossing and macro photography to highlight the physical texture and dimensional depth of the paper, set against a neutral studio backdrop. With graphic design by TM, the project documents a comprehensive approach to print media, showcasing everything from precise paper layering to the deliberate use of light and shadow.

Style

Horizontal, Commercial, Minimalist, Clean

Industries

Digital Media & Publishers

Background

White Seamless

Context

E-commerce / Product

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