The Fedrigoni brand identity project serves as a showcase for high-quality print production and editorial graphic design. Through a series of 365 books, the project highlights the material properties of specialty paper stocks, utilizing vibrant gradients and precise typography to demonstrate diverse printing techniques.
Executed with a clean, minimalist aesthetic, the work leans into macro photography and 3D render/CGI to emphasize the tactile qualities of embossed surfaces and paper layers. Each volume features consistent, balanced compositions that underscore the technical capabilities of the brand's paper portfolio.
The project incorporates specialized finishes, including emboss & deboss applications, presented across a range of 416-page volumes. Creative focus remains on the interplay between light and form, utilizing natural light to delineate the structure of each book against neutral backgrounds.
