Fedrigoni Brand Identity 2020

Description

Three stacked paper sample books are arranged on a dark neutral surface as part of the Fedrigoni brand identity project designed by Graphic Thought Facility. Each book features a solid black cover with bold, clean white typography displaying categories such as coated papers, uncoated whites, and uncoated colours, alongside the text made in Italy by Fedrigoni. The stacked edges reveal a rich multi-coloured spectrum of paper samples contained within the volumes. The overhead composition highlights the clean graphic layout and meticulous craftsmanship of the publication design.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography

Color

Background

Black Seamless

Context

Advertising Campaign, Catalogue