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Three stacks of business cards bearing the Farm League brand name arranged on a green textured surface under directional lighting.
Dark green Farm League booklet resting on a textured green asphalt surface outdoors.
Farm League brand identity presentation showing a pale green letterhead with bold black typography and matching business cards.
Three mobile phone mockups displaying the Farm League brand identity and responsive website interface against a black background
Laptop displaying Farm League brand identity on screen, resting on green surface with an orange hard drive nearby.
A large outdoor billboard on a city building displaying a person wearing a helmet and yellow tinted ski goggles.
Digital billboard displaying a close-up of a blue human eye mounted on a city building exterior wall.
Open identity guidelines booklet displaying bold FARM LEAGUE typography against a textured green surface
Three stacks of business cards bearing the Farm League brand name arranged on a green textured surface under directional lighting.
Dark green Farm League booklet resting on a textured green asphalt surface outdoors.

Farm League Brand Identity 2022

About

Farm League’s brand identity project serves as a comprehensive visual portfolio, showcasing the studio's range through a mix of cinematic film and static collateral. The identity utilizes a refined, minimalist aesthetic, anchored by bold custom typography and a distinct earth-toned color palette of dark green and cream. Developed with graphic design by Forth + Back, the project extends from printed materials like letterheads and identity booklets to large-scale urban billboards and responsive digital interfaces. The work leans into a clean, commercial visual language that emphasizes precision through grid-based layouts and balanced, natural light compositions.

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