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This image captures a large digital billboard mounted on a high city building exterior displaying brand identity graphics for Farm League. The billboard screen features a dramatic, high-definition close-up of a blue human eye with crisp iris detail, accompanied by bold typography framing the vertical left edge and small technical timecode text. The surrounding architecture consists of a tan building facade with traditional windows and ornate structural details on the left. The scene is shot in natural daylight with clean horizontal framing.