Rhythm Season: Brand Identity
Brand
Date
May 2022
Description
Rhythm Season establishes a cohesive brand identity through a series of motion graphics and static assets. The project centers on high-contrast, clean typography and illustrative motifs, utilizing a recurring graphic language that spans apparel, posters, and digital video. Graphic design for the project is provided by Forth + Back. The visual output leans into a minimalist aesthetic, often employing vector-style line art and deliberate, clean compositions. Execution across the campaign frequently integrates warm, directional lighting to maintain a consistent atmosphere. The creative application ranges from motion typography and outdoor displays to printed apparel featuring detailed illustrations.
Style
Horizontal, Commercial
Color
Jet Black
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