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Close-up of white line art illustrations printed on dark fabric for the Rhythm Season brand identity project.
Large outdoor advertising billboard featuring boxing imagery and the text Rhythm Season displayed on a street wall
Tan t-shirt viewed from the back featuring a yellow line art graphic of a boxer and typographic branding against a solid black background.
Black man with dreadlocks wearing a yellow sweatshirt with printed text, looking down with clasped hands.
Black man wearing a Rhythm Season dark sweatshirt in a fighting stance with an industrial background.
Close up of hands wrapping with white athletic tape wearing a dark sweatshirt with white Rhythm Season text branding.
Black t-shirt featuring yellow line art of a saxophonist and typography on the back for Rhythm Season brand identity.
Close-up of white line art illustrations printed on dark fabric for the Rhythm Season brand identity project.
Large outdoor advertising billboard featuring boxing imagery and the text Rhythm Season displayed on a street wall

Rhythm Season Brand Identity 2022

About

Rhythm Season establishes a cohesive brand identity through a series of motion graphics and static assets. The project centers on high-contrast, clean typography and illustrative motifs, utilizing a recurring graphic language that spans apparel, posters, and digital video. Graphic design for the project is provided by Forth + Back. The visual output leans into a minimalist aesthetic, often employing vector-style line art and deliberate, clean compositions. Execution across the campaign frequently integrates warm, directional lighting to maintain a consistent atmosphere. The creative application ranges from motion typography and outdoor displays to printed apparel featuring detailed illustrations.

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