Flowerboy

Nov 2024

The brand identity for Flowerboy presents a cohesive visual system across print, digital, and environmental applications. Integrating minimalist typography and organic vector graphics, the project features a range of bold color palettes and custom iconography, such as animal motifs and plant-inspired illustrations. The execution spans from outdoor billboard displays and poster campaigns to interactive web interfaces, all tied together by a clean, graphic sensibility. The project incorporates significant design contributions from Gijs Lammers, Zapiens, Forth + Back, and Kontrapunkt, with Sasha Denisova responsible for the type design. The work balances tactile elements—including botanical packaging and embroidered details—with structured, motion-driven typography and environmental storefront signage, utilizing natural light and clean layouts to define the brand's aesthetic.

Horizontal, Commercial, Clean