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Brand
Farm League
ProjectBrand Identity
A large outdoor billboard on a city building displaying a person wearing a helmet and yellow tinted ski goggles.

Farm League Brand Identity 2022

Associated creatives

Forth + Back
Forth + BackGraphic Design

Tags

outdoor billboardbillboardperson wearing ski gogglesski gogglesperson wearing helmethelmet

Description

An outdoor billboard is mounted on the side of a tall urban residential building, showcasing a brand identity project for Farm League. The billboard displays a large image of a person wearing a helmet and yellow ski goggles with reflective lenses, alongside bold green vertical branding text on the right side. The surrounding scene is a city street setting with cast shadows from the billboard structure against the plaster and concrete building facade. Additional small white timestamp and code text appears in the corners of the billboard screen.

Style

Horizontal, Commercial, Clean

Background

Residential Building

Context

Out of Home (OOH)