Farfetch Brand Identity 2020

Description

This project showcases the brand identity for Farfetch, featuring a rectangular white card emblazoned with the black Farfetch logotype and monogram symbol. The card rests at a diagonal angle across a dense, fibrous multi-colored textile surface filled with multicolored threads. Beneath the textile, a speckled terrazzo floor is partially visible in the upper and lower corners. The composition employs a top-down perspective with clean lighting, emphasizing tactile contrasts between the smooth paper stock and the rough woven material.

Style

Horizontal, Commercial, Clean, Tactile

Industries

E-commerce Platforms

Color

Background

Fabric Texture

Context

Advertising Campaign