Farfetch Brand Identity 2020

About

This motion graphic video features a minimalist white logo animation unfolding against a solid black background as part of the Brand Identity project for Farfetch. Created with Bureau Borsche handling graphic design, the clean vector-style lines animate dynamically to reveal the final monogram symbol. The stark contrast between the bright white graphic elements and the deep black backdrop creates a high-impact, modern visual aesthetic. The sequence emphasizes sharp geometric precision and clean motion design principles.