Farfetch Brand Identity 2020

Description

This brand identity project for Farfetch, designed by Bureau Borsche, showcases a minimalist composition featuring two light grey wooden chairs positioned indoors on a textured stone floor. A small white card bearing the Farfetch name rests squarely on the seat of the right chair. Adjacent to the scene, a vertical panel displays clean typography stating thank you for your order alongside the Farfetch web address and a distinctive double F monogram logo. The lighting is soft and neutral, accentuating the clean lines of the furniture and the stark graphic elements.

Style

Horizontal, Commercial, Clean, Minimalist

Industries

E-commerce Platforms

Color

Background

Office

Context

Advertising Campaign