BrandFarfetch
ProjectBrand Identity

Farfetch Brand Identity 2020
Associated creatives
Tags
Description
This monochrome image showcases the brand identity for Farfetch, designed by Bureau Borsche. A white rectangular card featuring the distinctive black FF logo rests diagonally upon a textured grey terrazzo surface. Strong linear shadows stretch across the scene, adding depth and contrast to the composition.
Style
Horizontal, Commercial, Monochrome, Clean
Techniques
Typography
Industries
E-commerce Platforms
Color
Pure White (40%)
Jet Black (10%)
Background
Stone Texture
Context
Advertising Campaign