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White card featuring the Farfetch FF logo resting on a textured grey speckled terrazzo surface with striped shadows

Farfetch Brand Identity 2020

Associated creatives

Tags

Description

This monochrome image showcases the brand identity for Farfetch, designed by Bureau Borsche. A white rectangular card featuring the distinctive black FF logo rests diagonally upon a textured grey terrazzo surface. Strong linear shadows stretch across the scene, adding depth and contrast to the composition.

Style

Horizontal, Commercial, Monochrome, Clean

Techniques

Typography

Industries

E-commerce Platforms

Color

Pure White (40%)
Jet Black (10%)

Background

Stone Texture

Context

Advertising Campaign