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Fanta Fanta x Snapchat, 7-11 UGC 2026

About

This UGC video for Fanta and Snapchat showcases a user navigating the Snapchat map to locate floating virtual Fanta bottles before visiting a local 7-Eleven store to purchase a physical bottle. The footage features handheld first-person perspectives of opening the refrigerator display, selecting the bright yellow beverage, and holding it outdoors under bright natural light. The campaign overlays interactive elements including promotional text and a QR code prompt for viewers to participate. The fast-paced sequence captures the transition from augmented reality discovery to in-store purchase and consumption.

Brand

Project

Keywords

Credits

EssenceMediacom
Media

Styles

Techniques

Industries

Background

Retail Store

Context

Social Media / Short Form Video