Fanta Fanta x Snapchat, 7-11 UGC 2026
About
This UGC video for Fanta and Snapchat showcases a user navigating the Snapchat map to locate floating virtual Fanta bottles before visiting a local 7-Eleven store to purchase a physical bottle. The footage features handheld first-person perspectives of opening the refrigerator display, selecting the bright yellow beverage, and holding it outdoors under bright natural light. The campaign overlays interactive elements including promotional text and a QR code prompt for viewers to participate. The fast-paced sequence captures the transition from augmented reality discovery to in-store purchase and consumption.
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Background
Retail Store
Context
Social Media / Short Form Video