Fanta Rider Rules Agency Version 2025

About

A young man walks along a dimly lit subway station platform, making his way toward an orange Fanta vending machine glowing softly in the dark. He stops in front of the machine, looks up at a lighted sign, and then pulls out a specially branded Fanta can featuring dark graphic artwork. After popping open the tab, he takes a drink and boards a passing train. Inside the carriage, he encounters other passengers with eerie, stylized appearances, shifting the atmosphere into a surreal transit journey. The cinematic low-key lighting and moody color grading emphasize the mysterious tone of the campaign video.