Fanta It's a Thing 2019

About

This dynamic commercial video for Fanta titled Its a Thing opens inside a brightly lit, intensely red-toned grocery store. A woman wearing a red beanie and a patterned jacket walks up to a refrigerated display case, pulls out a bottled orange beverage, and takes a sip. The scene transitions rapidly with playful animations, bright lighting, and surreal visual elements, including orange cartoon graphics and a DJ booth scene. Two women interact within the aisles, shaking hands and posing while surrounded by warm lighting and saturated red and orange color grading. The fast-paced editing blends live-action footage with animated social media overlay elements and vibrant visual effects.