Extra
Buzz
Brand
ProjectBuzz
Date
Jun 2026
Description
Extra presents 'Buzz,' a commercial spot centered on an intimate, everyday moment of focus. The project leans into a casual domestic aesthetic, framing a young student within a cozy, dimly lit bedroom setting. The film transitions from this grounded, live-action technique to a high-energy sequence featuring a vibrant, animated character. Creative direction was managed by BBDO Chicago, with production services provided by Strike Anywhere and Papaya Films, and VFX handled by Psyop.
Style
Horizontal, Action, Cinematic, Warm
Techniques
VFX / visual effects
Industries
Beverages
Color
Blush
Jet Black
Mint
Background
Living Room
Context
TVC / TV Commercial
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