Extra presents 'Buzz,' a commercial spot centered on an intimate, everyday moment of focus. The project leans into a casual domestic aesthetic, framing a young student within a cozy, dimly lit bedroom setting.
The film transitions from this grounded, live-action technique to a high-energy sequence featuring a vibrant, animated character. Creative direction was managed by BBDO Chicago, with production services provided by Strike Anywhere and Papaya Films, and VFX handled by Psyop.
