Extra presents a commercial spot for its 'Pop' campaign, featuring a slice-of-life interaction set within a domestic living room. The narrative centers on a social gathering, highlighting a moment of connection underscored by live-action technique and integrated VFX.
The production features creative input from BBDO Chicago and Omnicom Production, with Strike Anywhere and Papaya Films managing production duties. Post-production and character animation were completed by Psyop, with sound design provided by Soundbyte.
