Extra
Pop
Brand
ProjectPop
Date
Jun 2026
Description
Extra presents a commercial spot for its 'Pop' campaign, featuring a slice-of-life interaction set within a domestic living room. The narrative centers on a social gathering, highlighting a moment of connection underscored by live-action technique and integrated VFX. The production features creative input from BBDO Chicago and Omnicom Production, with Strike Anywhere and Papaya Films managing production duties. Post-production and character animation were completed by Psyop, with sound design provided by Soundbyte.
Style
Horizontal, Commercial, Warm
Techniques
VFX / visual effects
Industries
CPG / Packaged Food
Color
Camel
Burnt Orange
Off-White
Background
Living Room
Context
TVC / TV Commercial
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