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Brand
Extra
ProjectBuzz

Extra Buzz 2026

Associated creatives

BBDO Chicago
BBDO ChicagoAgency / Creative
Strike Anywhere
Strike AnywhereProduction
Omnicom Production
Omnicom ProductionAgency / Creative
Papaya Films
Papaya FilmsProduction
Psyop
PsyopPost Production / VFX
Soundbyte
SoundbyteMusic / Sound

Tags

young woman in pink sweateryoung womanpink sweaterblack woman in pink sweaterblack womanwoman studying

Description

This commercial spot for Extra titled Buzz features a young Black woman in her 20s wearing a pink sweater while studying at a desk in a cozy, dimly lit bedroom. Papers and pens are scattered across her workspace alongside a pack of Extra gum. In a subsequent sequence, a small, vibrant green animated character dances on a footstool next to a smartphone. The warm interior lighting and relaxed home environment create a casual, everyday atmosphere. Production was handled by Strike Anywhere and Papaya Films with creative input from BBDO Chicago.