Extra
Whistle
Brand
ProjectWhistle
Date
Jun 2026
Description
Extra presents Whistle, a narrative-driven commercial produced for the fitness and sports sector. The project centres on a group of young basketball players captured within a gymnasium, leaning into candid team interactions and a grounded aesthetic. Developed by BBDO Chicago in collaboration with Omnicom Production, the commercial utilises live-action technique to establish an authentic atmosphere. The production was supported by Strike Anywhere and Papaya Films, with post-production and VFX provided by Psyop and sound design by Soundbyte.
Style
Horizontal, Commercial, Clean
Industries
Fitness
Color
Burgundy
Pure White
Background
Gym
Context
TVC / TV Commercial
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