Etro: Etro S/S 26

Jan 2026

Etro presents the S/S 26 campaign, a series of images capturing the latest collection designed by Marco de Vincenzo. Photographer Dario Catellani frames the apparel against dense, tropical foliage and greenhouse architecture, leaning into earthy textures and organic compositions. Styling by Julia Sarr-Jamois highlights the collection's signature paisley motifs, intricate knits, and fringed silhouettes through a naturalistic lens. With casting by Simone Bart Rocchietti, the campaign utilizes natural light to emphasise the fluid movement of the textiles against the botanical backdrop. The project features model Sandra Murray across the editorial and commercial assets.

Vertical, Earthy, Editorial

Natural light

Forest

Advertising Campaign