Etro

Jan 2026

The Etro S/S 26 campaign draws on a botanical aesthetic to showcase the latest collection. Photographed by Dario Catellani, the series places models within dense greenhouse environments and tropical foliage to underscore the brand's focus on intricate textile patterns and rich, organic textures. With fashion editing and styling by Julia Sarr-Jamois and casting by Simone Bart Rocchietti, the imagery utilizes soft ambient lighting to highlight the fluid silhouettes and paisley motifs characteristic of the house's seasonal design direction. The campaign, which features model Sandra Murray, leans into an earthy visual language to frame the garments in a naturalistic setting.

Vertical, Earthy, Editorial

Natural light

Luxury Fashion Houses

Forest

Advertising Campaign