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BrandElica
ProjectBrand Identity
Close-up angled shot of a branded Elica packaging box with a colourful geometric postcard resting on top.

Elica Brand Identity 2025

Associated creatives

Landor
LandorBranding Agency
Alessio Galdi
Alessio GaldiCreative Director
Andrea Maddaloni
Andrea MaddaloniDesign Director
Salvatore Illeggittimo
Salvatore IlleggittimoDesign Director Motion
Bernini Lorenzo
Bernini LorenzoMotion Design
Emilio La Mura
Emilio La MuraCode Designer
Mattia Castiglioni
Mattia CastiglioniExecutive Creative Director
Amp Sound Branding
Amp Sound BrandingSonic Branding
Subdivision
SubdivisionCGI

Tags

elica packaging boxpackaging boxelica boxboxcolourful postcardpostcardgeometric card

Description

This product packaging presentation for Elica showcases a large, tan-coloured structured box featuring prominent white typography along its side. Resting diagonally on top is a white postcard displaying a vibrant, geometric gradient pattern in shades of red, purple, and light blue. The top surface of the box includes fine line art illustrations and branding details. The scene is shot from a high angle with clean directional lighting creating sharp shadows, highlighting the textured surfaces and printed graphic elements.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

3D render / CGI

Industries

Consumer Electronics

Color

Camel (70%)
Pure White (30%)

Background

Wood Texture

Context

Advertising Campaign