Elica Brand Identity 2025

About

This motion design piece showcases the brand identity digital visual generator created for Elica. Developed through a collaboration involving Landor, Alessio Galdi, Andrea Maddaloni, Salvatore Illeggittimo, Bernini Lorenzo, Emilio La Mura, Mattia Castiglioni, Amp Sound Branding, and Subdivision, the video features a clean user interface interacting with dynamic graphical pattern transformations. The screen displays customizable parameters including type, columns, rows, modules, speed, colors, and format options. The geometric animations shift fluidly between minimalist blue gradients and bold red-and-black wave patterns. The clean digital aesthetic highlights modern corporate design systems and interactive brand tools.