Orchestra Sinfonica Di Milano
Brand Identity
ProjectBrand Identity
Date
Jun 2023
Description
Landor developed a comprehensive brand identity for the Orchestra Sinfonica Di Milano, blending classical musical heritage with modern graphic design. The project establishes a sophisticated visual language through a minimalist aesthetic, utilizing precise vector motion and high-contrast typography to reflect an institutional identity. Across print and digital applications, the design leans into bold, kinetic typography and vibrant color planes, juxtaposing clean geometric forms with architectural imagery. The execution balances promotional material, such as seasonal outdoor banners and posters, with dynamic motion graphics that feature fluid text transformations and responsive animation techniques.
Style
Commercial, Horizontal
Industries
Music
Color
Jet Black
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