DoubleDouble: Brand Identity

Brand

DoubleDouble

Date

Jul 2021

Description

DoubleDouble presents a comprehensive brand identity and packaging suite developed by Gesture Systems. This project for the beverage industry leverages bold typography and high-contrast graphic elements to create a distinctive visual presence across both physical product packaging and large-scale outdoor advertising. Executed with a focus on modern graphic design principles, the identity incorporates custom illustrative motifs—such as anatomical brain studies and celestial imagery—alongside a vibrant, multi-tonal color palette. The work utilizes clean, minimalist photography and natural light to showcase its application on various materials, from textured product labels to bespoke printed shipping tape.

Style

Horizontal, Commercial

Techniques

Typography

Industries

Beverages

Color

Pure White

Associated creatives

Gesture SystemsGraphic Design

5000+ creatives to discover

Sign up to gain access to the entire directory. It’s free.

Visie is a curated library of creative professionals.

DoubleDouble: Brand Identity

Associated creatives

Sign up to gain access to the entire directory. It’s free.

Trusted by