DoubleDouble
Brand Identity
Brand
ProjectBrand Identity
Date
Jul 2021
Description
DoubleDouble presents a comprehensive brand identity and packaging system developed by Gesture Systems. The visual language centers on high-contrast graphic design, utilizing a mix of bold, stylized typography, anatomical ink illustrations, and vibrant color palettes that define their specialty coffee range. The project incorporates a variety of tactile and print-focused elements, from holographic and retro-inspired labels to custom-printed packaging tape. Through a mix of commercial photography and environmental installations, the identity creates a cohesive aesthetic that spans product packaging, editorial-style layout, and large-scale outdoor signage.
Style
Horizontal, Commercial
Techniques
Typography
Industries
Beverages
Color
Pure White
Associated creatives
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