DoubleDouble presents a comprehensive brand identity and packaging suite developed by Gesture Systems. This project for the beverage industry leverages bold typography and high-contrast graphic elements to create a distinctive visual presence across both physical product packaging and large-scale outdoor advertising.
Executed with a focus on modern graphic design principles, the identity incorporates custom illustrative motifs—such as anatomical brain studies and celestial imagery—alongside a vibrant, multi-tonal color palette. The work utilizes clean, minimalist photography and natural light to showcase its application on various materials, from textured product labels to bespoke printed shipping tape.
