Shake-It

Apr 2021

Shake-It, a mixer brand, presents its comprehensive brand identity through a series of commercial assets that span product packaging, editorial design, and out-of-home advertising. The project, executed in collaboration by OlssønBarbieri, Studio Reko, Twenty Assembly, Univers, and Gesture Systems, establishes a visual language centered on clean graphic design and minimalist typography. Techniques such as macro photography and high-contrast monochrome layouts appear across the diverse range of collateral, from business cards and printed booklets to large-scale billboards. The identity incorporates textural elements—including grain, paper stock, and layered fabric backdrops—to create a polished, cohesive aesthetic across both digital and physical touchpoints.

Horizontal, Commercial, Clean