BrandDoubleDouble
ProjectBrand Identity

DoubleDouble Brand Identity 2021
Associated creatives
Tags
Description
Graphic design brand identity project for DoubleDouble by Gesture Systems featuring a bold black ink illustration of an anatomical human brain adorned with starburst motifs and measurement markings. The composition incorporates repeated typography spelling out the brand name alongside the tagline The Secret Of Your Future Is Hidden In Your Daily Routine. The piece utilizes a high-contrast black on cream colour palette reminiscent of vintage print media and editorial publishing. The overall aesthetic is graphic and illustrative with strong linework and precise layout details.
Style
Horizontal, Commercial, Graphic, Retro
Techniques
Typography, Ink
Color
Jet Black (50%)
Cream (50%)
Background
Paper Texture
Context
Advertising Campaign, Website / Web