Mobilia

Jun 2022

The brand identity for Mobilia establishes a visual language centered on minimalist graphic design and structured typography. The system employs a high-contrast palette, utilizing clean sans-serif and serif letterforms across a diverse range of touchpoints, including stationery, packaging, and large-format printed collateral. Designed by Gesture Systems, the identity balances bold headline typography with grid-based layouts and product-focused imagery. The execution emphasizes tactile print finishes, utilizing textured paper stocks and emboss & deboss techniques to differentiate the brand's aesthetic. The project, which features paper materials from Colorplan and G . F Smith, maintains a consistent minimalist tone across both digital and physical applications.

Commercial, Clean, Minimalist, Horizontal

Typography