BrandDoubleDouble
ProjectBrand Identity

DoubleDouble Brand Identity 2021
Associated creatives
Tags
Description
An exterior wall poster displays the brand identity design for DoubleDouble by Gesture Systems. The large installation features a central typographic poster with the DoubleDouble logo, coffee notes, and a cartoon peace sign character, flanked by repeating illustrations of Peace Keeper coffee bags. The artwork is mounted on a smooth dark grey exterior wall above a paved ground level. The design utilizes a clean graphic style with bold black typography and muted earth tones.
Style
Horizontal, Commercial, Graphic
Techniques
Typography, Spray paint / graffiti
Industries
Beverages
Color
Jet Black (50%)
Camel (30%)
Pure White (20%)
Background
Residential Building
Context
Out of Home (OOH)