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BrandDoubleDouble
ProjectBrand Identity
Large outdoor banner for DoubleDouble featuring bold typographic branding and graphic packaging illustrations on a white wall.

DoubleDouble Brand Identity 2021

Associated creatives

Gesture Systems
Gesture SystemsGraphic Design

Tags

outdoor advertising banneradvertising bannerbannerdoubledouble brand identitybrand identitytypographic designtypography

Description

A wide shot displays a large outdoor advertising banner mounted on a white building exterior. The graphic design features repeating panels showcasing the DoubleDouble brand identity, complete with bold typography reading New Romantic, product details, and high-contrast illustrative elements including a stylized pair of lips. The red, white, and black color palette creates a striking visual presence against the neutral architectural background. Several orange and white safety bollards stand along the pavement at the base of the wall.

Style

Horizontal, Commercial, Graphic

Techniques

Typography

Industries

Beverages

Color

Pure White (50%)
Crimson (30%)
Jet Black (20%)

Background

Retail Storefront

Context

Out of Home (OOH)