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  • ·DoubleDouble Brand Identity Tape Design by Gesture Systems
BrandDoubleDouble
ProjectBrand Identity
Close-up of hands unrolling a printed tape featuring the DoubleDouble brand identity design in orange and purple

DoubleDouble Brand Identity 2021

Associated creatives

Gesture Systems
Gesture SystemsGraphic Design

Tags

branded tapeprinted tapepackaging tapebrand identity tapedoubledouble tapedoubledouble packaginghands unrolling tapeperson holding tape

Description

This image presents a close-up view of a person unrolling a long strip of custom-printed packaging tape for the brand DoubleDouble. The vibrant tape features alternating sections in shades of orange and deep purple, displaying bold typography, a brain illustration with a glowing sun motif, and branded text. The hands holding the tape wear a light grey sleeved garment, positioned against a light-coloured wooden or laminate surface. The graphic design was created by Gesture Systems as part of the brand identity project. Clean lighting and sharp focus highlight the intricate typography and vivid colour blocks of the printed material.

Style

Horizontal, Commercial, Clean

Techniques

Typography

Industries

Beverages

Color

Burnt Orange (50%)
Plum (50%)

Context

Advertising Campaign