Brand
ProjectThe Crunch Prix
Doritos The Crunch Prix 2026
Associated creatives
Tags
Description
This dynamic advertising spot titled The Crunch Prix for Doritos showcases a series of humorous race sequences where people riding armchairs, beanbags, and bathtubs speed down a professional racing track while snacking. The video opens with a man sitting comfortably in a living room chair eating chips, before cutting to high-speed exterior shots of racers navigating curves past grandstands. Various participants eat chips from branded red bags as they maneuver through the track with dramatic motion and cinematic lighting. Produced with post-production and VFX expertise, the commercial blends indoor relaxation with high-octane racing action.
