Doritos: Jack's New Angle
Brand
Date
Feb 2023
Description
Doritos' commercial project 'Jack's New Angle' features recording artist Jack Harlow in a production that moves from the creative intimacy of a music studio to the scale of a concert arena. The narrative centers on Harlow interacting with colleagues before transitioning to a live performance within an illuminated triangular stage structure. The spot utilizes cinematic lighting to shift between the warm tones of the studio environment and the cool atmosphere of the stage. The production was developed by Goodby Silverstein & Partners with contributions from an extensive creative team, including production house Hungry Man US and post-production by The Mill US.
Style
Horizontal, Action, Cinematic
Industries
Color
Charcoal
Camel
Background
Home Office
Context
TVC / TV Commercial
Associated creatives
Goodby Silverstein & PartnersAgency / Creative
ShakermakerAgency / Creative
Monsoon EntertainmentAgency / Creative
KetchumPR
The Den Editorial
Hungry Man USProduction
Lime StudiosMusic / Sound
The Mill USPost Production / VFX
Manning Gottlieb OMDMedia
The Marketing ArmAgency / Creative
MotiveAgency / Creative
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