Doritos' commercial project 'Jack's New Angle' features recording artist Jack Harlow in a production that moves from the creative intimacy of a music studio to the scale of a concert arena. The narrative centers on Harlow interacting with colleagues before transitioning to a live performance within an illuminated triangular stage structure.
The spot utilizes cinematic lighting to shift between the warm tones of the studio environment and the cool atmosphere of the stage. The production was developed by Goodby Silverstein & Partners with contributions from an extensive creative team, including production house Hungry Man US and post-production by The Mill US.
