Logo
  • Home
  • ·Media
  • ·Doritos Jacks New Angle commercial featuring Jack Harlow
Brand
Doritos
ProjectJack's New Angle

Doritos Jack's New Angle 2023

Associated creatives

Goodby Silverstein & Partners
Goodby Silverstein & PartnersAgency / Creative
Shakermaker
ShakermakerAgency / Creative
Monsoon Entertainment
Monsoon EntertainmentAgency / Creative
Ketchum
KetchumPR
The Den Editorial
The Den Editorial
Hungry Man US
Hungry Man USProduction
Lime Studios
Lime StudiosMusic / Sound
The Mill US
The Mill USPost Production / VFX
Manning Gottlieb OMD
Manning Gottlieb OMDMedia
The Marketing Arm
The Marketing ArmAgency / Creative
Motive
MotiveAgency / Creative

Tags

jack harlowman singingsinging manjack harlow performingman in studiodoritos bagtriangular stage

Description

This video commercial for Doritos titled Jacks New Angle features recording artist Jack Harlow in a professional music studio interacting with colleagues while eating chips. The narrative transitions to a large concert arena where Jack Harlow performs inside an illuminated triangular stage structure before an audience. The commercial employs cinematic lighting with warm studio tones shifting into cool stage atmospheres. The production was created by Goodby Silverstein and Partners alongside multiple credited agencies and production houses.