Doritos Jack's New Angle 2023

About

This video commercial for Doritos titled Jacks New Angle features recording artist Jack Harlow in a professional music studio interacting with colleagues while eating chips. The narrative transitions to a large concert arena where Jack Harlow performs inside an illuminated triangular stage structure before an audience. The commercial employs cinematic lighting with warm studio tones shifting into cool stage atmospheres. The production was created by Goodby Silverstein and Partners alongside multiple credited agencies and production houses.