DKNY

Sep 2024

For the Fall 2024 ad campaign, DKNY leans into the raw, kinetic energy of New York City, masterfully bridging the gap between high-end luxury and everyday urban rhythm. Captured through the lens of photographer Daniel Jackson, the campaign serves as a love letter to the metropolitan experience, utilizing the city’s public transit and historic architecture as a living backdrop. Creative direction by Big and Partners frames the collection with an editorial minimalism that feels both aspirational and deeply grounded in reality. The visual storytelling centers on a cast of models including Felice Nova Noordhoff, Blesnya Minher, and Ilana Hansen, who inhabit spaces from crowded bus interiors to the stone-lined pathways of the Brooklyn Bridge with effortless poise. Across the series, the styling by Alastair McKimm emphasizes a tactile interplay between textures, pairing glittering sequined pieces and structured leathers with the relaxed silhouettes of cable-knit sweaters and distressed denim. By leveraging natural light and live-action techniques, the campaign achieves a gritty, cinematic quality that highlights the versatility of the brand's latest offerings. This is a deliberate celebration of the DKNY identity, where the polish of a professional fashion campaign meets the unscripted, textured charm of the city streets, resulting in a cohesive lifestyle aesthetic that feels quintessentially New York.

Editorial, Lifestyle, Commercial

Natural light

Luxury Fashion Houses, Fashion