Logo
  • Home
  • ·Media
  • ·DKNY Fall 2024 Campaign Puffer Jacket Editorial
BrandDKNY
ProjectFall 2024 Ad Campaign
Model wearing a black puffer jacket and bucket hat on a city street for DKNY

DKNY Fall 2024 Ad Campaign 2024

Associated creatives

Big and Partners
Big and PartnersCreative Director
Daniel Jackson
Daniel JacksonPhotographer
Alastair McKimm
Alastair McKimmFashion Editor
Felice Nova Noordhoff
Felice Nova NoordhoffModels
Blesnya Minher
Blesnya MinherModels
Ilana Hansen
Ilana HansenModels

Tags

woman wearing black puffer jacketblack puffer jacketpuffer jacketblack bucket hatbucket hatblonde woman looking backblonde womanwoman looking back

Description

This fashion advertising campaign image for DKNY features a blonde female model looking over her shoulder while standing outdoors on an urban street. She wears a voluminous dark puffer jacket and a matching black bucket hat. The composition is vertical with a shallow depth of field, blurring the background traffic and urban architecture. The lighting is soft and ambient, casting gentle shadows that emphasize the texture of the outerwear. The bottom border includes the brand logo in black text set against a yellow taped tag graphic.

Style

Editorial, Vertical, Desaturated

Techniques

Natural light

Industries

High Street Fashion

Color

Jet Black (100%)

Background

Street

Context

Advertising Campaign