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Brands
Adidas Dick's Sporting Goods
ProjectWhere It All Kicks Off - Client Edit

Adidas, Dick's Sporting Goods Where It All Kicks Off - Client Edit 2026

Associated creatives

Max Cooper
Max CooperProduction
Cabin
Cabin
Max Cooper
Max CooperPost Production / VFX
Ben Conway
Ben ConwayProduction
Parliament
ParliamentPost Production / VFX
Human
HumanMusic / Sound
Niccolò Montanari
Niccolò MontanariPost Production / VFX
Lime Studios
Lime StudiosMusic / Sound

Tags

man looking at soccer shoesman in yellow t shirtman with curly hairyellow t shirtcurly hair man

Description

This commercial video for adidas and DICK'S Sporting Goods, titled Where It All Kicks Off, follows a young curly-haired man exploring a retail sporting goods store and browsing soccer footwear. The narrative transitions between brightly lit retail interiors and an energetic rooftop soccer game set against a city skyline during sunset. Multiple characters are shown interacting with soccer gear, jerseys, and footwear in dynamic sequences shot with fast cuts and varied perspectives. The production blends commercial retail settings with outdoor athletic action, highlighting sports culture and apparel.