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Dick's Sporting Goods: Holiday

Date

Dec 2025

Description

Dick's Sporting Goods leans into the season with a holiday commercial centered on the gift-giving experience. The film captures the breadth of the retailer's inventory, moving through dedicated sections for apparel, footwear, and fitness equipment. Developed by Anomaly, the spot uses a live-action technique to showcase a variety of athletic goods, from performance jackets to home fitness machines. With a score provided by MAS-Music and Strategy, the production maintains a clean aesthetic, highlighting the festive environment of the store floor.

Style

Horizontal, Commercial, Clean, Nostalgic

Industries
Event

Christmas

Color
Burgundy
Beige
Pure White
Background

Retail Store

Context

TVC / TV Commercial

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