Dick's Sporting Goods Holiday 2025

About

This holiday commercial for Dick's Sporting Goods features a Black man in a burgundy sweater addressing the camera inside a retail store decorated with Christmas trees and festive displays. The video showcases various athletic gifts and equipment, including golf clubs, jackets, footwear, and fitness machines like treadmills. Different store sections display brands such as Columbia, The North Face, Under Armour, Brooks, Asics, and Nike. The store is brightly lit with overhead commercial lighting, and other customers and store associates appear throughout the scenes interacting with sporting goods merchandise.