David McKendrick
Brand Identity
Brand
ProjectBrand Identity
Date
May 2021
Description
This brand identity project, led by graphic designer David McKendrick, establishes a modular visual language for the publication Paperboy. The design system leans into a clean, minimalist aesthetic, balancing editorial grid structures with bold typography and tactile material choices. Across multiple spreads, the work utilizes paper grain, debossed finishes, and subtle watercolor motifs to provide texture. The identity incorporates functional elements, such as postal stamps and translucent protective sleeves, to ground the publication in a tangible, documentary-style context.
Style
Editorial, Horizontal, Clean, Minimalist
Techniques
Typography
Color
Pure White
Background
White Seamless
Context
Editorial
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