David McKendrick leads this brand identity project for the publication Paperboy, a series of editorial works that lean into a minimalist aesthetic. The project showcases a comprehensive approach to editorial design, utilizing structured typographic hierarchies and consistent grid layouts across various publication issues.
The work emphasizes tactile material choices and print techniques, including the use of debossed typography, varied paper stocks, and layered graphic elements like postage stamps and illustrative stickers. Through a clean and contemporary lens, the identity system balances detailed photography with ample white space to create a modern, cohesive reading experience.
