David McKendrick: Brand Identity

Brand

David McKendrick

Date

May 2021

Description

David McKendrick leads this brand identity project for the publication Paperboy, a series of editorial works that lean into a minimalist aesthetic. The project showcases a comprehensive approach to editorial design, utilizing structured typographic hierarchies and consistent grid layouts across various publication issues. The work emphasizes tactile material choices and print techniques, including the use of debossed typography, varied paper stocks, and layered graphic elements like postage stamps and illustrative stickers. Through a clean and contemporary lens, the identity system balances detailed photography with ample white space to create a modern, cohesive reading experience.

Style

Editorial, Horizontal, Clean, Minimalist

Techniques

Typography

Color

Pure White

Background

White Seamless

Context

Editorial

Associated creatives

David McKendrickGraphic Design

5000+ creatives to discover

Sign up to gain access to the entire directory. It’s free.

Visie is a curated library of creative professionals.

David McKendrick: Brand Identity

Associated creatives

Sign up to gain access to the entire directory. It’s free.

Trusted by