BrandDavid McKendrick
ProjectBrand Identity

David McKendrick Brand Identity 2021
Associated creatives
Tags
Description
This graphic design piece for the brand identity project by David McKendrick showcases a close-up, macro view of textured orange paper with visible grain. A central gutter divides the composition, displaying bold, debossed black typography that spells out PAPERBOY across the spread. The lighting highlights the fine tactile quality of the paper surface and the deep indentation of the print. The clean, minimalist framing focuses entirely on the typography and material texture.
Style
Artistic, Horizontal, Clean, Tactile
Techniques
Macro, Emboss & Deboss
Color
Rust (80%)
Background
Paper Texture
Context
Editorial