BrandDavid McKendrick
ProjectBrand Identity

David McKendrick Brand Identity 2021
Associated creatives
Tags
Description
An open magazine is displayed flat against a plain white background for the Brand Identity project by David McKendrick. The left page features minimal text centered in the upper portion reading The Last Word by Pam Mason with a page number below. The right page displays handwritten letter-style typography composed in alternating red and black ink lines on lined paper. A block of four blue postage stamps is affixed across the center of the right page, partially overlapping the handwritten text. The composition is captured with clean lighting and minimal styling to highlight the graphic design elements.
Style
Editorial, Horizontal, Clean, Minimalist
Techniques
Typography
Color
Pure White (60%)
Scarlet (20%)
Navy (20%)
Background
White Seamless
Context
Editorial