David McKendrick Brand Identity 2021

Description

This project showcases the brand identity for Paperboy Issue 1, designed by David McKendrick. The flat-lay image presents both the front and back covers of a coral-red publication enclosed within a translucent protective plastic sleeve. The front cover displays bold typography reading PAPERBOY ISSUE 1 alongside pricing information and publication details in yellow and grey ink. The back cover is sealed with a circular sticker featuring a playful illustrative face graphic. The composition is set against a neutral silver metallic background under soft, even lighting.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography

Industries

Digital Media & Publishers

Color

Background

Textured Backdrop

Context

Advertising Campaign, Editorial