David McKendrick Brand Identity 2021

Description

This open magazine spread displays pages 42 and 43, showcasing editorial product photography designed by David McKendrick as part of a brand identity project. The left page features a large vertical photograph focusing on white trousers and yellow running shoes with red swooshes against a clean background. The right page includes four smaller inset photographs displaying different clothing items, footwear, and styling details alongside numbered product captions. The clean, minimalist layout utilizes ample white space, sharp typography, and crisp grid alignment characteristic of contemporary editorial design.

Style

Editorial, Horizontal, Clean, Minimalist

Techniques

Typography

Industries

Magazines

Color

Background

White Seamless

Context

Editorial