Cue Spring 24 2024

Description

This fashion campaign image for Cue's Spring 24 project was art directed by Benjamin Croft. It features an East Asian female model standing in profile against a solid red studio backdrop, looking back toward the camera with a serious expression. She wears a black sleeveless top with a hanging tie detail and dark patterned trousers, paired with black pointed-toe heels. Her dark hair is styled in a sleek low ponytail. The lighting is soft and directional, casting gentle shadows that accentuate the clean lines of the outfit against the monochrome red environment.

Style

Vertical, Commercial, Warm

Techniques

Soft Light

Industries

High Street Fashion

Color

Background

White Seamless

Context

Advertising Campaign