Country Road: Live With Us

Jan 2022

The Live With Us campaign for Country Road captures a series of authentic, multi-generational gatherings set against sun-drenched outdoor landscapes. Leaning into a naturalistic lifestyle aesthetic, the project documents candid moments of community through outdoor dining, beachside leisure, and garden celebrations. The visual narrative relies on clean compositions and a warm, inviting colour palette, frequently employing natural light to highlight the textured fabrics and relaxed tailoring of the apparel. Directed by Ned Donohoe and Justin Woo, with creative direction by Rupert Carr-Gregg, the work maintains a documentary feel that emphasizes togetherness and human connection. The production features a collaborative creative team, with styling by Kate Gaskin, set design by Kirsten Stanwix-Bookallil, and photography by Simon Upton and Justin Woo. The imagery balances intimate portraiture with considered still-life arrangements, utilizing techniques such as analogue film capture to enhance the lived-in, honest atmosphere of the scenes.

Warm, Horizontal

Natural light

Advertising Campaign