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  • ·Country Road Father's Day 2025 Campaign by Simon Lekias
Brand
Country Road
ProjectFather's Day 2025 Campaign
Black and white view framed through an open car window showing three people running down a sandy dirt road.

Country Road Father's Day 2025 Campaign 2025

Associated creatives

Simon Lekias
Simon LekiasPhotographer
Rupert Carr-gregg
Rupert Carr-greggCreative Director
Joel Forman
Joel FormanHair Stylist
Order Projects
Order ProjectsArtist Representation Agency
Linda Jefferyes
Linda JefferyesMake-up Artist

Tags

three people runningpeople runningpeople running on dirt roadview from car windowcar window framecar side mirror

Description

Captured from inside a vehicle through an open passenger window, three people run down a sandy rural track bordered by low scrub and bushland. The black and white composition frames the action using the car door and side mirror in the foreground, with natural sunlight casting dynamic shadows across the tire tracks. The campaign visual features minimalist white text overlays for Country Road.

Style

Lifestyle, Horizontal, Monochrome

Techniques

Natural light

Industries

High Street Fashion

Event

Father's Day Retail

Color

Off-White (50%)
Charcoal (50%)

Background

Road

Context

Advertising Campaign