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  • ·Country Road Father's Day Campaign by Simon Lekias
Brand
Country Road
ProjectFather's Day 2025 Campaign
A bird flying across an open blue sky above tall dry grass and red soil for Country Road.

Country Road Father's Day 2025 Campaign 2025

Associated creatives

Simon Lekias
Simon LekiasPhotographer
Rupert Carr-gregg
Rupert Carr-greggCreative Director
Joel Forman
Joel FormanHair Stylist
Order Projects
Order ProjectsArtist Representation Agency
Linda Jefferyes
Linda JefferyesMake-up Artist

Tags

bird flying in skybird in skyflying birdwild grassdry grassgolden grass

Description

A campaign image for Country Road's Father's Day 2025 Campaign, photographed by Simon Lekias with creative direction by Rupert Carr-gregg. The composition captures a lone bird soaring across a vast, clear blue sky above a foreground of dry, sunlit wild grasses growing from reddish earth. Crisp typography across the midsection reads 'COUNTRY ROAD' and 'ON THE ROAD SINCE 1974'. The image is illuminated by direct natural daylight, emphasizing warm earth tones against the open sky.

Style

Vertical, Commercial, Earthy, Minimalist

Techniques

Natural light

Industries

High Street Fashion

Event

Father's Day Retail

Color

Rust (50%)
Mustard (50%)

Background

Showroom, Clear Sky

Context

Advertising Campaign