Coors Light marks a unique intersection of sports marketing and brand narrative in this case study documenting an unofficial stadium sponsorship. The project highlights an interaction involving baseball player Shohei Ohtani, utilizing a blend of live-action footage and cinematic storytelling to detail the event.
Produced with creative input from Rethink and production by Mt Vernon Production Company, the edit utilizes slow motion and documentary-style sequences to frame the narrative. Typography is used extensively to layer the story over both high-energy stadium broadcasts and moodier interior lighting, emphasizing the technical scale of the campaign.
