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Coors Light: Coors Lights Out Case Study

Brand
Coors Light
Date

Mar 2024

Description

Coors Light marks a unique intersection of sports marketing and brand narrative in this case study documenting an unofficial stadium sponsorship. The project highlights an interaction involving baseball player Shohei Ohtani, utilizing a blend of live-action footage and cinematic storytelling to detail the event. Produced with creative input from Rethink and production by Mt Vernon Production Company, the edit utilizes slow motion and documentary-style sequences to frame the narrative. Typography is used extensively to layer the story over both high-energy stadium broadcasts and moodier interior lighting, emphasizing the technical scale of the campaign.

Style

Documentary, Horizontal, Action, Nostalgic

Techniques

Slow motion

Industries
Alcoholic Beverages
Background

Sports Venue

Context

Brand Film / Corporate Video

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