Coors Light Coors Lights Out Case Study 2024

Description

This case study video for Coors Light highlights an innovative sports marketing campaign featuring baseball player Shohei Ohtani. The footage combines live-action baseball stadium broadcasts with dramatic cinematic sequences of Ohtani in his team uniform. Bold white typographic overlays tell the story of a stadium billboard hit and the resulting unofficial sponsorship. The colour grading shifts between natural stadium daylight and moody, atmospherically lit interior scenes.